Valley River Center

Valley River Center is a large regional shopping mall located in Eugene, Oregon, alongside the Willamette River. It first opened in 1969 and has grown into one of the city’s main retail and entertainment hubs. The mall features a mix of national retailers, department stores, restaurants, and specialty shops, making it a central spot for shopping in the Willamette Valley.

Beyond shopping, Valley River Center serves as a social and community gathering place. It includes a variety of dining options ranging from casual eateries to sit-down restaurants, as well as entertainment venues such as a multiplex movie theater. Seasonal events, promotional activities, and family-friendly programs often bring in locals and visitors alike.

The mall is also notable for its location: it sits close to Eugene’s downtown and is accessible by bike paths and public transit, reflecting the city’s emphasis on sustainability and outdoor living. Its riverside setting gives it a unique character compared to many malls, connecting it to nearby walking and cycling trails.

Altogether, Valley River Center isn’t just a retail destination-it’s a lifestyle hub that blends shopping, dining, and recreation, serving as an anchor for both Eugene residents and visitors exploring Oregon’s southern Willamette Valley.