NAMM - Believe in Music (2026 Update)
NAMM is the music, sound, and event industry's trade association. As your association, we work to grow the industry and support music-making worldwide. Join NAMM and help power our industry's future.
The 2026 NAMM Show, scheduled for January 20-24, 2026, at the Anaheim Convention Center, continues to distinguish between "events" and "exhibits" to enhance attendee experiences.
Japanese companies traditionally have a strong presence at the NAMM Show, showcasing leading innovations in musical instruments, pro audio, and performance technology. Major exhibitors typically include:
Yamaha, Roland, Korg, Kawai.
Plus several boutique Japanese makers in guitars, synthesizers, effects, and stage technology
A complete list of 2026 exhibitors will be available on the official NAMM Show website closer to the event.
NAMM Event Dates
Events: Jan 21-25, 2025
Exhibits: Jan 23-25, 2025
Musical Instruments Showcased at NAMM Show, Anaheim
• Guitars (electric, acoustic, and bass)
• Drums and percussion instruments
• Keyboards and digital pianos
• Brass and woodwind instruments (trumpets, saxophones, clarinets, etc.)
• Stringed instruments (violins, cellos, double basses, etc.)
• Synthesizers and electronic music equipment
• Amplifiers and effects pedals
• Audio and recording equipment
• DJ equipment
• Folk instruments (banjos, mandolins, ukuleles, etc.)
Register Now (Check If You Qualify)
NAMM Show Maps
NAMM, the National Association of Music Merchants (NAMM), commonly called NAMM in reference to the organization's popular NAMM trade shows, is the not-for-profit association that unifies, leads and strengthens the $17 billion global music products industry. Our association and our trade shows-serve as a hub for people wanting to seek out the newest innovations in musical products, recording technology, sound, and lighting-everything you need to enhance and grow your business, presentation, or event! Founded more than a century ago, NAMM proudly represents a worldwide community of people who are passionate about what they do and provides them with the tools, learning, and business environment they need to do it.
The Model for Industry Growth-The History
Before there was an industry or an association, there was a belief in music. That belief led to a mission: to unify, lead and strengthen the global music products industry and increase active participation in music making.
More than a century later, that mission has attracted a growing, thriving worldwide community of thousands of deeply passionate, talented companies that make, buy and sell the instruments that allow millions of people to make music. That community is called NAMM, the trade association of the international music products industry.
NAMM is able to support the association's mission with a business model based on a circle of benefits that promotes industry growth. The circle begins with the revenue derived from NAMM's trade shows, which is channeled back into the industry through the NAMM Foundation's funding of industry charities and in the form of advocacy and market-building programs and initiatives, further increasing public awareness. This leads to increased demand of music products, growing the industry and, ultimately, promoting trade show growth, which completes the circle. To support individual Members, NAMM offers industry education through NAMM University, publishes valuable one-of-a-kind statistical reports, and brings the industry together at events and global meetings.
Founded in 1901, NAMM has been the engine driving the music products industry, enabling both large and small businesses to maximize productivity and reduce the costs of doing business. With more than 9,000 Members in the United States and 100+ other countries, NAMM is ultimately dedicated to expanding the market and giving people of all ages the opportunity to experience the proven benefits of making music.
Marketing
When it comes to getting the most from your marketing dollar and maximizing your company's exposure-make it count. Unveil your hottest new products at the first major industry event of the year: The NAMM Show!
Everything you've worked for all year has led up to this moment, and your NAMM Show event experience can set you up for everything that will happen in the year ahead. As a NAMM Show exhibitor, you'll have four action-packed days to build your company's brand recognition, reach buyers from around the globe and be seen by thousands of consumer and trade press, including such outlets as CNN and USA Today.
The NAMM Show event is the world's largest, most important music products trade show, attended by all of the industry's premier decision makers-shouldn't your line be represented?
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Previous Year: *The NAMM Show - NAMM Show event is the World's Largest Music Show-Japanese Music Products: Kawai, Roland, Yamaha.. (3 Days)
